A deeper level of understanding about who we are and how we perform most naturally, comfortably and effectively at work is obtained by selecting your Performance Type by adding a descriptive adjective of a second avenue. For example, you may determine that you are primarily an Innovator and secondarily a Manager, which indicates that you are a Manager-Innovator, an Innovator who normally innovates by applying "creativity in logical planned steps" and asks the question, "Why are we doing it this way?" Or you may be a Leader-Promoter who is "a magnetic persuader who promotes from a big picture perspective."

After you have decided on your first and second predominant avenues, take a look at these 20 Performance Types and verify which one fits you best. While job fit tests and assessments can be very helpful - especially the few that have a validated scientific underpinning with good outcomes and high approval ratings - we have found that your Performance Type is most accurately determined by you using our intuitive definitions and straightforward matrix.

Knowing your Performance Type is the advanced first step in job fit that will help you, your team, and your company. But this is only one step. There are many psychometric tests and assessments for personality, strength, relationships and emotions as well as technical ones for skills and capabilities. We encourage everyone to take the time to be self-aware of who they really are before choosing a career and a job. For an employer this approach greatly reduces the number of expensive bad hires and the disruptions resulting from people being in the wrong job.

Performance Avenues

Performance Types



You are convinced, committed and prudent. You have a clear picture of the future, listen to your customers, and know your competition. Purpose and integrity are important to you. You are energized by leading focus groups. You are critical of your own and others' leadership ability. You understand people and how to bring out the best in them. You direct the conversation and mentor well. You sometimes over analyze and your communications may contain more detail than needed. You are cautious in considering new ideas, but this caution can prevent you from making a mistake. You realize that performance measurements can be motivational and even transformational.

You ask: Where do we need to go?


You have imaginative visions for the future and stay on the cutting edge. You are a true entrepreneur and win by getting to the next thing first. You sometimes take too much risk and can be impulsive. You do not always work well within established systems. You often take organizations to great heights, are usually way ahead of the pack, and listen intently to new ideas. You lead spirited brainstorming sessions and seek to create a generative culture within your organization. You sometimes strategize without follow-up planning and struggle with subordinating your own agenda to that of the organization. You seek new ways to motivate employees.

You ask: How do we stay on the cutting edge?


You look ahead regularly, initiate practical strategies, and are in full command. You have intuitive methodologies for building a consensus, shaping the agenda, and allocating attention. You are humble and give everybody a chance to participate. You define the problem and pull people together to solve it. You may not understand why people don't always fall in line. You are neat and predictable. You are good at finding people to do what you are not good at, learn what you have to, chair structured meetings, and build successful teams that operate on their own. You form strong alliances that are needed to accomplish major projects.

You ask: Who is going to get us there?


You are a great communicator and a true socializer. You lead openly by example and have avid followers. You tackle things with a can-do attitude and like to grow an organization. You care how people feel and create fun and happy workplaces. You listen, but lean on your own intuition and opinions. You can be under-prepared, use too many one-liners, and delegate organization and details to others. You understand the value of new ideas and inspire your stakeholders. You galvanize your associates to meet a challenge by appealing to their noble emotions and are undaunted by failures. How something will be perceived plays a big part in how you lead.

You ask: What's holding us back?



You are driven by learning. You have a keen sense of what underlies the mission and vision of your organization. You learn in order to create competitive advantages. You dig for data and turn it into information, then to knowledge, understanding, and wisdom. Ethics and a thoughtful moral compass are important to you. You want to know the purpose and rationale that supports a course of action. You read business books and pass them around. You can bog down a process by insisting on further evaluations and projections. You put everything in the right context and perspective. You especially do not like to be blindsided.

You ask: Why are we doing this?


You are intent on learning in order to discover new ideas, whether they are inventions or new ways of doing things. You believe that continuous learning will inevitably lead to innovations. Endless curiosity is therefore your natural mode of operation. You look well beyond your own field or industry for new sources of information and fresh thinking about how to improve yourself and your organization. You also look for new ways to apply existing processes, new ways to learn, and new ways to disseminate information, especially with technology. You assume others are as curious and as you are and are frustrated when that is not the case.

You ask: What are they doing?


You are disciplined and methodical in your pursuit of learning. You strive to know what you do not know and then remedy that gap. You look for knowledge and understanding that is realistic and practical and can readily be applied. You are an historian and a researcher. You examine reports carefully. You like to have data banks and consultants on call to help solve a problem. You can lean too much on knowledge and not enough on intuition. You can also be conservative to a fault and slow to accept change. You study personality and performance types, strengths and weaknesses, and prepare detailed position descriptions. You believe that training needs to be focused on specific job skills.

You ask: What more do we need to know?


You are enthusiastic about learning, want to see more of it, and communicate what you have learned. You point out the distinct advantages of knowledge, understanding, and wisdom and the need for all of them. You study what people need and want. You understand the power of language and how to use it effectively to educate and persuade. You are a sharp observer and realize the importance of being well prepared. You research and craft the message with both the messenger and the customer in mind. You can be over confident and act as if knowledge was the ultimate driver of all behavior. You are good at customer surveys and explaining complicated matters. You keep your office door open and are always willing to engage in constructive dialog.

You ask: What do our customers want?



You envision a future that is quite different than what you see today. You view change as an opportunity, not a threat. You focus on innovations that will potentially grow the organization. You like to work in a climate where everyone is free to do their own thing. You believe that innovation constantly pulls the entire organization to new areas in order to maintain long-term sustainability. You can be impatient with others who are slow to accept new ways of thinking. You keep lists of bright ideas that may be useful at some point. Your most comfortable place is unchartered territory where all kinds of innovation are possible despite the chaos.

You ask: What's next?


You innovate from a base of knowledge and understanding. You want to know how something works so that it can be made to work better. You are constructively discontent and are not satisfied with the status quo no matter how good it looks. You have no problem with the healthy friction of disagreements as long as it spurs the innovative process. You are patient and reasoned in your approach to bringing innovations to the forefront. You like to give advice. You are cautious and agree that innovations need to be examined and tested before being fully implemented. You do not care where an idea comes from or who gets credit for it - you just want the right answer.

You ask: What if?


You apply creativity in logical planned steps. You experiment by trial and error and your failures simply eliminate ideas that do not work. You prioritize your experiments and complete them in a timely and efficient manner. You need to give more freedom for people to do their own thing. You are planning the next innovation before the current one is completed. You target improvements and improvise to get them done with what is currently available. You are energized by doing more than one thing at a time. Unexpected events can rattle you and unsolved problems keep you up at night. You persistently look at many alternatives before you select the right one.

You ask: Why are we doing it this way?


You are a dreamer of dreams that stretch the imagination. You are an optimist who believes that innovations are readily attainable. You are undaunted by uncertainty and see possibilities that others do not. You have a contagious enthusiasm for positive change. You can be impractical and disorganized. You do not understand why everybody is not an innovator. You prefer to leave market studies and planning to others. You are willing to tackle unpopular problems with new and different approaches. Your associates come to you for ideas on what to do next with their latest invention. You intuitively develop new products and services that people need and want.

You ask: Why not?



You interpret the strategy and set the goals. You are well organized, prioritize well, and are in control. You hire people that have vision and passion. You like to build teams that get the job done. People see you as the hands-on captain of the ship and count on you to meet the difficult challenges and make the tough decisions. You have confidence in people and they have confidence in you. You are well liked and respected, but your sociability needs to be more spontaneous. You delegate a lot of your responsibilities to people you trust, sometimes too much responsibility. You empower people. You count on others for new ideas and growth opportunities, but fully support their initiatives.

You ask: What's the goal?


You wrote the book on the role of the manager and live by it. You do not move forward without doing your homework. You plan and budget in depth and seek input from all stakeholders. The systems you put in place are failsafe. You solve problems analytically and make decisions with common sense. You make few mistakes, communicate straightforwardly, and debate well. You change gears incrementally. New ideas and growth opportunities are not priorities and go through such rigid scrutiny that many worthy ones do not survive. You understand people and expect them to stay on a learning curve. You like performance measurements and track them closely.

You ask: What's the plan?


You plan to change the plan with a more progressive one. You are always looking for new systems and tools that lead to efficiencies. You prefer a more open and free work environment that fosters independent thinking. You believe that the end is more important than the means and emphasize outcomes-based results. You prepare well for the changes ahead. You think through the steps needed to develop new products and services. You sometimes promote off-the-wall solutions to a problem. You are a "what if?" decision-maker who can take things down a frustratingly circuitous path. You hire unconventional people and turn them loose.

You ask: What's the process?


You communicate the plan enthusiastically and persuasively. You are perceptive and make decisions intuitively and quickly. You make the most of your budget. You are transparent and everybody knows what you expect of them. You encourage and reward. You set reachable goals, but keep raising the bar. People have no trouble coming to you for instruction or advice. You hire sales oriented people and train them by-the-book. You are comfortable with the status quo and stick to what works, but can also engage new ways of doing things. You give others the benefit of the doubt, sometimes to a fault. You always look good and get back to everybody right away.

You ask: How well can we do this?



You are a magnetic persuader who promotes from a big picture perspective. You understand what is significant and how to enhance, frame, and communicate it. You operate as if the message is everything and intuitively draw others to it. You are an evangelist for evangelism and are willing to help others get their message out. You are a diplomat, a negotiator, a closer, and a peacemaker. You focus on being respected so others will listen to you. You are gracious, appreciative, and well liked. But you are often over confident and sometimes gloss over details. You eagerly build a consensus on how best to market a new product, especially one that will grow the whole market.

You ask: What's most important?


You are a self-assured writer and speaker who thoughtfully develops the message. You like to interact with others by exchanging information. You like broad-ranging discussions, but sometimes provide too much unsolicited advice. You point out the distinct uses, qualities, and advantages of your products and services. You benchmark well and understand the promotional activities of your competition. You tend to promote the status quo and are more comfortable promoting proven ideas than new ones. You are a student of how messages are perceived by customers. You admit your mistakes openly so that they are not repeated.

You ask: What do we tell them?


You use the latest promotional approaches and sales tools. You vary your strategy and experiment with new ways to effectively reach the customer. You are an unconventional persuader, but sometimes shoot from the hip. You are an optimist and are convinced you can sell anything to anybody. Your associates ask you to help them promote their latest concepts. You can make what appear to be lemons to appear to be lemonade. Your presentations have unique and memorable fun and pizzazz. You usually have the latest jokes. You are rarely satisfied with the early ideas, drafts, or cuts of a promotion. Many of your ads are award-winners.

You ask: What will they think?


You are a friendly well organized presenter who wins others over to your point of view. You communicate clearly, concisely, and firmly. You are articulate, perceptive, timely, and persistent. Your promotional approaches work well or you revise them quickly. You carefully measure the effect of particular aspects of advertising or fund raising campaigns. You put in long hours and expect everybody else to do so. Promotion is more of a science than an art and you look for predictable outcomes – do this and you will get that. You want your image to be consistent and your impressions to be lasting. You can be somewhat resistant to change. Your appreciation of others helps you get the job done.

You ask: How do we tell them?

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